Design concept for a high-end ceramic tableware brand. The brand's speciality is mixing and matching dishes in order to create a new way of dining and table setting. The visual identity I created for the website was based on understanding the brand's creator's vision and work process. Coming from architecture, the designs of the dishes start with architectural sketches and the deconstruction of circles. These sketches became a central element in the visual identity of the brand and they appear in variation throughout the site.